Author: Madiyeva, Madina

Annotation: It is known that every nation has its own independent, unique and unique culture, which is certainly reflected in the language. The regional specificity of the people's life creates conditions for the development of each people's culture, and makes it possible to name objects and concepts. In this way, a brand name is formed, it affects the social psyche of people, national brand names are formed, and its practical direction is revealed.

Keywords: national cultural, custom, lexeme, national brand, nomination.

Pages in journal: 180 - 187