Author: Saidrasulova, Shahnoza Nazarovna

Annotation: This article is dedicated on indigenious and cultural, cross-cultural approaches which studies demographic and ethnographic sphere and cross-cultural obtain data in two or more cultures making the assumption that the constructs under investigation are universals which exist in all of the cultures studied. The variety of religions and languages present in the world today offers ample evidence that if anything human kind loves diversity

Keywords: ethnolinguistics, linguoculturology ,anthropology, indigenous and cultural approaches, etics, emics, synchronical, generalizability, validity, paradigm.