Author: Husainova, Gulnoza Shuxratovna

Annotation: This scientific article provides a comprehensive analysis of the linguistic, pragmatic, and linguocultural aspects of the worldview shaped in the Persian language and diplomatic discourse. Based on scholarly sources, the study highlights the relationship between language and thought, the national and cultural values of the Persian people, Eastern speech etiquette, and strategies of diplomatic communication. In addition, the article examines the role of politeness strategies, euphemisms, metaphors, forms of respect, and indirect communication in Persian diplomatic discourse. The communicative potential of the Persian language in international diplomacy is also discussed.

Keywords: Persian language, linguistic worldview, diplomatic discourse, linguoculture, pragmatics, communication, speech etiquette, Eastern diplomacy, metaphor, politeness strategy.

Pages in journal: 43 - 48