Author: Abdullah, Ahmed Musa

Annotation: In ancient times, Solomon saw that human speech is like silver, and since then, the popular wisdom has appeared that says: if speech is not gold, it is at least silver, and therefore some people weigh all their speech or at least are careful not to spend more than necessary. And they used to say in ancient times that the best speech is that which is brief and to the point, and the definition of eloquence is: that the meaning is established in the listener’s mind as it is established in your own mind, with brevity in speech. The definition of brevity by rhetoricians is: “Conveying meaning with less expression” [Abdul-Razzaq, Hassan Ismail 2009, p. 236]. The word is like a minted currency, as each word has an economic value equal to its indicative value, and the word’s communicative approach ensures that its indicative value is raised, stabilized, or diminished, and thus its economic value. “Words are minted like currencies, and remain valid as long as they are in circulation. They - that is, words - are the currency of thought, and we possess liquid funds from them, as much as we possess the reins of a certain language. When we communicate with someone, we agree on a price that must be paid, and when we are not sincere, we only pay false words” [Florian. K: 2002, p. 6]. The basic principle in economics is: Why pay more when you can pay less? In language, it is equivalent to an important rhetorical principle: Why speak more when you can speak less.

Keywords: language - economics - pragmatics - consistency - coherence

Pages in journal: 196 - 199