Author: Saidazimkhujaeva, Mokhira

Annotation: This article is devoted to the study of the role of language as an effective tool of "soft influence" of states in the era of globalization. In this paper, special emphasis is placed on the consideration of such aspects of the popularization of Chinese culture as the promotion of the language abroad, which in turn has a positive impact on the construction of a favorable international image of China.

Keywords: soft power, country image, international rankings, culture, China, language policy, Chinese language, Confucius Institutes.

Pages in journal: 188 - 191