Author: Usmonova, Nigora
Annotation: This article is about the importance of choosing a topic in the media, including the author's freedom to choose a topic within the necessary rules of social significance of the media, the creative potential of the journalist in solving professional problems, methods of choosing a topic in the media, thematic issues of specialization have been studied.
Keywords: topic, thematic specialization, inductive, deductive, problem, specific, journalistic creativity.
Kadirov Muhammadjon