Author: Шамсиева, Шохистахон Қудратуллаевна

Annotation: The most euphemistic concept in Chinese and Uzbek is the euphemistic means associated with the concept of death. This article analyzes the ethnocultural views of both peoples in the formation of euphemisms that reflect different aspects of this concept. Confucianism is identified in Chinese euphemisms, and associations with Islam are identified in Uzbek euphemisms. In the use of Chinese euphemisms, one’s social status is also taken into account

Keywords: hierarchy, class relations, social status, linguoculture, secular euphemism