Author: Иванова, Алена Ядмагиевна

Annotation: The study examines the transformation of Chinese kinesic units in digital communication. Three mechanisms are identified: reduction, substitution, and multimodal hybridization. The author introduces the concept of the “digital kinesicon” as a virtual sign system. The research reveals semantic inversion of basic emoji and offers practical recommendations for intercultural communication.

Keywords: Chinese gesture; digital communication; kinesicon; substitution; reduction; multimodal hybridization; emoji; stickers; WeChat; semantic inversion; intercultural communication.

Pages in journal: 28 - 28