Author: Ismoilova, Sevara Mirsaid Qizi

Annotation: This article provides information on gender traditions, gender stereotypes of Chinese culture and their manifestation in Chinese oral speech and their actualization in verbal means. The article presents the national and cultural features of Chinese gender culture and ways to translate them into linguistic units: words, regular expressions, as well as proverbs and sayings. The following methods, common to linguocultural research, are used to describe linguistic units: description, semantic definition, and linguistic interpretation. The aim of the article is to show the national and cultural features of Chinese gender culture and ways to integrate them into vocabulary, phraseology, euphemisms, as well as paremia.

Keywords: Chinese language, gender stereotypes, female image, national-cultural features, linguoculture.