Author: Gʻiyosov, B.U.; Karimov, A.A.

Annotation: At present, it can be said that the study of slogans in China is in a stage of active growth. In the last years of the new century, the study of slogans became significantly more active, philologists and sociologists began to pay more attention to the study of related problems, and the number of works increased significantly, including many interesting works devoted to various aspects. type of slogans and, first of all, works devoted to the problem we are interested in are published in academic scientific journals. This problem has become an object of research in doctor's and candidate's theses. In addition, in addition to the main issues in the field of slogans, more or less marginal issues are also being studied. But all of them are related to slogan problem in one way or another. The lexical-semantic and structure research methods of slogans combining the three planes of syntax, semantics and pragmatics is a research method that has a great influence in the field of linguistics in our country today. Slogan as a special speech fragment in a written style has many unique features and is a self-combination, so it can be called a slogan style. Research on the lexical-semantic and structure of slogans begins with the specific context of slogans and the specific pragmatic functions of slogans, which seamlessly integrates the research of syntax, semantics and pragmatics. Because the pragmatic factors are relatively clear and controllable, the application of the method combining the three planes is more scientific and reliable, and easy to use and verify.

Keywords: educational slogans, structure, semantics, lexicon.

Pages in journal: 37 - 48