Author: Hasanova, Shirin

Annotation: This abstract examines the structural-semantic features of tourism terms in Chinese and Uzbek languages, analyzing translation and pragmatic challenges. The aim is to identify equivalence gaps, structural asymmetries, and propose effective adaptation strategies for cross-cultural tourism communication. The study concludes that pragmatic contextual adaptation ensures precise semantic transfer.

Keywords: tourism terminology, Chinese language, Uzbek language, structural analysis, semantic analysis, pragmatic issues, translation equivalence, national specificity, contrastive linguistics, intercultural communication, lexical lacunae, adaptation strategies.

Pages in journal: 86 - 87