Author: Valieva, Noiba Abbosxanovna

Annotation: This study examines the sociolinguistic transformation of the traditional Chinese lingucultural model of “五福 [wǔfú]” (the Five Blessings) in contemporary Chinese linguistic consciousness. The study focuses on the constituent dimensions of the concept of happiness, including health, family, material well-being, professional success, peace of mind, and personal freedom, as well as their relationship to gender, age, marital status, and social status. The empirical data were collected through a questionnaire survey conducted via the WeChat platform, involving 100 Chinese respondents. The findings demonstrate that the traditional 五福 model continues to be represented in contemporary Chinese society; however, its internal hierarchy and the semantic content of certain components have undergone significant transformation.

Keywords: 五福 model, concept of happiness, linguistic consciousness, sociolinguistics, linguoculture, health, family, good health and well-being.

Pages in journal: 64 - 65