Author: Алимардонов, Лазиз

Annotation: The article examines the influence of advertising media on the masses and mass consciousness. The improvement of various advertising, information and communication technologies. Advertising impact on human consciousness, the formation of advertising as a systemic phenomenon manifesting itself in various diverse forms, which is a threat to public safety and the preservation of society as a whole.

Keywords: Advertising, advertising media, consciousness, advertising, information and communication technologies, Advertising and information space, advertising impact.