Author: Odilova, Sitora Sayfitdin qizi
Annotation: The use of branding in educational institutions contributes to an increase in the number of students and, accordingly, the formation of a certain image, and today as a competitive task and, accordingly, as a technology for creating competitive advantages, first of all, additional educational services are very relevant for the subjects that show.
Keywords: Brand, branding, positive image, educational services.
Pages in journal: 289 - 296