Author: Самадов, Ғуломжон Хурсандович
Annotation: This article highlights the importance and priorities of creating the image of a modern political leader. Technologies and mechanisms of image formation that a political leader should pay attention to, the need for their systemic use, including a figure legend, appearance, speech, non-verbal communication, actions and performances.
Keywords: Key words: image, image-making technologies, political leader, performance, archetype, image strategy.
Pages in journal: 161 - 169
