Author: Tolipova, Billura Ravshanovna

Annotation: The purpose of this study is to explore the cultural differences in advertising between Uzbek and the United States of America. Two different samples of print magazine advertisements were taken from beauty magazines published in Uzbek and America to determine how much, if any, localization is occurring in Uzbek media.

Keywords: content analysis, pragmatics, reason and tickle advertising, localization, discourse variables, persuasion, conjunctive adjuncts, politeness, Gricean maxims, implicature, Uzbek, magazines, advertising culture, cultural dimensions

Pages in journal: 131 - 133