Author: Abdurakhmonov, Abdumalik Abdurashidovich.

Annotation: Digital transformation is the process of transitioning to a digital business model, which involves digitizing a company's processes and operations. This article reflects transitioning from paper-based operations to automated systems, upgrading your technology, and integrating digital tools into every aspect of business. Also, analyzed the relationship between digital technology, service innovation, and business performance, with a focus on the role of customer experience and that companies that use digital technologies to enhance customer experience are more likely to see a positive impact on their business performance, as measured by revenue growth, profitability, and customer satisfaction.

Keywords: digital transformation, business model, automated systems, digital tools.

Pages in journal: 947 - 956