Author: Ganiyeva, Dilfuzaxon Qodirjon qizi
Annotation: Media text - broadcast on television and radio, printed and online texts. In the article, the words found in advertisements and slogans in English and Uzbek, which are a form of media text, are studied and analyzed lexically-semantically.
Keywords: media text, advertising, semantics, connotative, conceptual, reflective, effective meaning.
Pages in journal: 126 - 131
Kadirov Muhammadjon