Author: Axmedov, Akmal Axmedovich

Annotation: This article analyzes the complex interrelationships between consumer behavior, culture, and societal values. The study discusses how social and cultural factors influence consumers’ decision-making processes in their daily lives, as well as the reflection of societal values on business and marketing strategies. Through statistics, empirical data, and case studies, the article contributes to a deeper study and understanding of consumer behavior. The results serve to develop new approaches in the fields of social psychology, marketing, and cultural studies, as well as to enrich existing theories.

Keywords: onsumer behavior, culture, societal values, social factors, marketing strategies, decision making, social psychology, empirical research.

Pages in journal: 57 - 76