Author: Kasimova, Zilola Gʻulomiddin qizi

Annotation: This article analyzes the development of a positive image of our state as an important factor contributing to the increase of its investment attractiveness. The point examines how Uzbekistan, during the construction of a civil democratic state, preserving its national cultural values and traditions, strives to modernize our state in the sphere of economy, politics, culture and attracting foreign investment.

Keywords: Action Strategy for the Development of the Republic of Uzbekistan for 2017-2021, positive image of the state, investment attractiveness, tourism potential, international relations, Uzbekistan direct investment fund (UzDif), Ministry of Investment and Foreign Trade of the Republic of Uzbekistan, economic relations, national brand.