Author: Ne’matova, Arofat Dilshod kizi;

Annotation: In this article, in addition to the linguistic analysis of linguapragmatic features in advertising texts, information about why advertising texts are actually needed, the characteristics and types of advertising texts is analyzed. An interesting aspect of the advertising text is that it serves not only to stimulate the consumption of the population, but through it it is possible to achieve the transfer of certain social, educational or cultural values.

Keywords: advertising texts, linguapragmatic features, fixed combination, literary, visual and audience, linguistics, coherence, brands.

Pages in journal: 448 - 452