Author: Hafizov A.A.

Annotation: This article investigates the linguocultural features of marketing discourse. The study aims to explore how language and culture are intertwined in marketing communication, and how this affects the effectiveness of marketing messages. The research methodology employed a qualitative approach, using discourse analysis to examine a corpus of marketing texts from different cultural contexts. The results indicate that marketing discourse is shaped by cultural values, norms, and expectations, which affect language use, message construction, and audience reception. The study concludes that understanding the linguocultural features of marketing discourse is essential for effective cross-cultural communication in marketing.

Keywords: linguocultural features, marketing discourse, cross-cultural communication, discourse analysis, cultural values, language use.

Pages in journal: 732 - 736