Author: Umarova, Fotima Akmal qizi

Annotation: This article is devoted to the evolution of gender neutrality in fashion, highlighting its historical roots, modern trends and social consequences. The first part analyzes the birth of gender neutrality in the early 20th century, when it first appeared in unisex work uniforms and everyday life. It then shows the impact of the cultural revolutions of the 60s and 70s and the popularization of androgynous style in the 90s, as important steps leading to the acceptance of gender neutrality in the fashion industry. The modern part discusses the active introduction of gender neutral collections by major brands such as Gucci and Balenciaga, and the influence of youth subcultures and social media on the spread of this concept. Examples of successful campaigns that blur gender boundaries are given. The article also analyzes the social and cultural challenges facing gender neutral fashion, including stereotypes and traditional norms. The conclusion highlights the development prospects of a gender neutral league in the fashion industry and its impact on future generations, and also calls for accepting fashion as a means of freedom and self-expression, regardless of gender.

Keywords: Gender neutrality, fashion, evolution, unisex, androgynous style, inclusivity.

Pages in journal: 441 - 445