Author: Tojimatov, Rasuljon G’anijonovich; Tojimatova, Madinabonu Umidjon Qizi; Holmurodova, Nigora G’anijonovna; Odilov, Muhammadrizo Lazizjon O’g’li

Annotation: The article discusses as a linguistic concept a kind of primary unit, the basic element of understanding language and culture. A comprehensive analysis of this phenomenon will help to determine the nature and peculiarities of the language environment; The historical and cultural features of modern society cannot be analyzed without research.

Keywords: Concept, lingvokonsept, lingvopoetic metaphor, synecdoche, cognitive linguistics, anthropology, semantics,