Author: Набиев, Дилмурод Хамидуллаевич

Annotation: This article reveals the features and characteristics of marketing research in the educational services market. Research methods are classified and assessed to what extent these methods are used in marketing research in the education system. The necessity of modeling the market of educational services to identify the demand for specialists has been substantiated. Provides a quantitative assessment tool in the form of production functions

Keywords: demand for educational services, marketing research, methods, analysis, market trends, forecast, production function, modeling