Author: Hafizov, Abror Alisher o’g’li

Annotation: Teaching business vocabulary to higher education students presents many challenges, including language complexity, lack of contextual understanding, diverse student populations, motivational issues, pedagogical limitations, and assessment difficulties. This study answers these questions through a literature review and a survey of business faculty in higher education. The results highlight the importance of hands-on and interactive teaching methods to improve learning outcomes. Recommendations include incorporating real business scenarios, promoting internships, and using different assessment strategies.

Keywords: business vocabulary, pedagogical strategy, strategic problem, business world.

Pages in journal: 647 - 650