Author: Kadirov, Sarvar Sabirovich

Annotation: This article analyzes the theoretical and practical aspects of integration management models used in automotive sales enterprises. Vertical and horizontal integration, digital integration, and franchising models are studied. The results of the study show that a properly selected integration model can significantly increase the competitiveness, profitability, and market share of an enterprise. Practical recommendations have been developed using the example of the Uzbek automotive market.

Keywords: integrated management, automotive sales, vertical integration, digital transformation, franchising, market competitiveness, supply chain.

Pages in journal: 691 - 697