Author: Sharifova, Madinabonu Marifdjon qizi

Annotation: The article attempts to comprehensively elucidate the historical and evolutionary development of advertising, branding, and other forms of promotion, as well as the role of the aesthetics of these promotional forms in contemporary society and their impact on the aesthetic life of society. Concepts such as advertising, brand, branding, rebranding, and PR, along with their manifestations as aesthetic phenomena, are explored. Our aim is to investigate the development process of the aesthetics of advertising, branding, and other promotional forms and their impact on the aesthetic life of society from a historical-evolutionary perspective, to theoretically substantiate the role of aesthetics in the development and formation of imagery in advertising, branding, and other promotional forms, and to develop practical and theoretical conclusions, as well as suggestions and recommendations, for the aesthetic investigation and development of advertising, branding, and other promotional forms in the present era.

Keywords: advertising, brand, rebranding, advertising aesthetics, types of promotion, aesthetic life, aesthetic needs.

Pages in journal: 311 - 322