Author: Yuldasheva, Oydinoy Murodjon qizi

Annotation: The article substantiates the scientific foundations for developing students' creative activity and motivation. In the context of modern society, socio-economic and cultural changes, processes of global integration, and increasing competition in the labor market require students not only to possess professional knowledge and skills but also to acquire socio-special competences such as social responsibility, communication skills, and adaptability, which are essential in today’s world.

Keywords: creative activity, motivation, modern society, socio-economic and cultural changes, global integration processes, labor market, competition, professional knowledge, skills, communication, adaptability.

Pages in journal: 585 - 90