Author: Бекбаев, Г.А.; Хусанов, А.Н.

Annotation: In the present era, trade is becoming one of the most dynamically developing sectors of the national economy of the Republic of Uzbekistan. Trade is mainly aimed at meeting the needs of the population for employment, production and industrial enterprises, as well as tax revenues to the state budget, thereby helping to strengthen the country's economic foundation. The development strategy of New Uzbekistan for the period from 2022 to 2026 highlighted the task of strengthening the trade infrastructure in various regions of the republic to ensure general microeconomic and macroeconomic stability. As part of this strategy, it is planned to create large wholesale shopping centers, including logistics, refrigeration and warehouse complexes. In addition, it is envisaged to deploy at least three modern shopping centers in large areas and cities. Trading plays a key role in organizing market relationships and serves as a catalyst for commercial transactions. Wholesale trade, an important form of trade, plays a significant role in coordinating supply and demand in the market for goods and services intended for both production and technical needs and consumption. This article discusses the problems of organizing non-specialized wholesale trade in the republic, and also highlights the methodological basis of the marketing pricing strategy in this area.

Keywords: wholesale, non-specialized wholesale, marketing, marketing strategy, pricing.

Pages in journal: 773 - 784