27.03.2024
118
THE POWER OF IDIOMS IN BUSINESS ENGLISH: COMMUNICATING WITH IMPACT

Author: Ataeva, Gulchekhra Bakhtiyorovna

Annotation: This article highlights the benefits of incorporating idioms in business English communication. It discusses how idioms enhance language fluency by providing insight into cultural nuances and facilitating personal connections. Idioms also enable professionals to convey complex ideas succinctly, streamline communication, and make their messages more memorable and engaging. Moreover, idioms contribute to building rapport and fostering relationships by bridging cultural gaps and creating a sense of camaraderie. They demonstrate cultural awareness, promote inclusivity, and leave a lasting impression on clients, partners, and colleagues. By incorporating idiomatic expressions appropriately, professionals can enhance their language skills, strengthen business relationships, and stand out in the competitive business landscape.

Keywords: idioms, business English, language fluency, cultural nuances, personal connections, conveying complex ideas, business relationships, competitive business landscape.

Pages in journal: 296 - 301

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