Author: Begimov, Odil Toxtamishovich
Annotation: The article studies the linguistic features of the use of apology formulas as an important category of communication etiquette. The work analyzes the processes of development and implementation of the concept of speech etiquette in communication, communicative, regulatory, emotional-expressive and address functions.
Keywords: speech etiquette, communicative behavior, communicative situation, speech formulas, positive and negative politeness.
Pages in journal: 177 - 187
