Author: Alieva, G.I.

Annotation: In this article, the digital economy, its role in the development of the service sector, the industrial revolution and its role in economic development, what is important in the context of the transformation of the service sector, the digital technologies entering the tourism and hotel business and the possibilities of their use, the analysis of programs and opportunities for the introduction of the digital economy in Uzbekistan, and the level of knowledge on the digitalization of the tourism industry in Khorezm region was studied, as well as the opportunities for development were highlighted based on the analysis of existing research.

Keywords: digital economy, digital transformation, service sector, social media marketing, business model, ERP system, tourism, tourist services, digital marketing.

Pages in journal: 503 - 509