Author: Xodjayeva, U.M.; Abdullayeva, F.S.
Annotation: The article examines the integration of the practice of Uzbek fashion of the 21st century into the clothing culture of members of society.
Keywords: design, fashion, clothing culture, brand loyalty trend, brand ambassador, globalization, fashion industry.
Pages in journal: 218 - 224
Kadirov Muhammadjon