Author: Алиева, Севинч

Annotation: The article examines Chinese financial terminology from the perspective of cognitive linguistics. Particular attention is paid to the conceptual metaphors and cultural associations through which abstract financial concepts are represented in the Chinese language. The analysis focuses on the metaphors of water, growth, and spatial orientation, as well as the historical and semantic significance of the Chinese character component 贝 (bèi). Examples of financial terms demonstrate how linguistic forms reflect ways of conceptualizing economic processes, including capital movement, changes in value, and market fluctuations. The article also considers the role of numerical symbolism in Chinese business culture. It is argued that a cognitive approach helps reveal the relationship between financial terminology, linguistic structure, and culturally shaped perceptions of economic reality.

Keywords: cognitive linguistics, financial terminology, Chinese language, conceptual metaphor, economic concepts, character component, numerical symbolism.

Pages in journal: 82 - 83