Author: Botirova, Maxliyo Baxodir qizi

Annotation: The article analyzed the works of advertising research in world linguistics and Turkology. In advertising, every word serves to sell the product, so it is necessary to work on them based on high artistic and economic requirements. The choice of language units also requires their specific stylistic limitation in the speech process. The need to use linguistic units in accordance with the social environment and to be able to use them in advertising texts is also important for every creator of advertising texts.

Keywords: linguistics, advertising, analysis, author, translator.

Pages in journal: 51 - 57